- SEO
Shopify SEO Case Study: Boosting Organic Traffic
The Fairbanks Company · Material Handling Equipment · Rome, Georgia, USA
+280%
Organic Traffic
#6
Target Keywords
1mo
Timeline
+120x
Leads
Client
The Fairbanks Company
Industry
Material Handling / B2B
Platform
Shopify
Service
On-page + Technical SEO
Timeline
1 Month
Location
Rome, Georgia, USA
Challenge
The Fairbanks Company had poor organic visibility
Despite being a 130+ year old manufacturer with 200,000 sq ft facility, their Shopify store had almost no organic presence. Product pages were unoptimized, technical issues existed across the site, and competitors were outranking them for core keywords like “platform trucks”, “hand trucks” and “industrial dollies”.
- No meta titles/descriptions on product pages
- Duplicate content across collection pages
- Missing alt tags on all product images
- Slow page speed (mobile score: 28/100)
Before — baseline
- Monthly traffic~320
- Ranked keywords14
- Page speed28/100
- Leads/mo~4
- Domain Rating12